DaimlerChrysler AG's Mercedes-Benz luxury division is commencing a brand new
DaimlerChrysler AG's Mercedes-Benz luxury division is commencing a brand newintegratedinternet marketingcampaignfor thatfirm's all-new Mercedes-Benz C-Class entry-level luxury sedan. The brand new Mercedes-Benz C-Class will roll out in marketusing the "C-for Yourself" slogan. Moreover, Mercedes may evencarry out other marketing and advertisingcampaignsto advertise and assist the profitsof the C-Class which includeselectronic media, Tv setplaces, print adverts, and variousinteractionfunctions. Mercedes may alsoextend the marketingwith the C-Class by like a Virtual Mercedes-Benz C-Class productfrom theSecondExistenceonlinevirtualworld.
"Ouraim for this campaignwill be tomotivateshoppers to working experience for on their own the excellent driving cultureoffered bythe new Mercedes-Benz C-Class." explains Dr. Olaf Göttgens, Vpof name Communications for Mercedes-Benz Passenger Automobiles.
"Allcommunicationactionsfor the C-Class are as a result geared towardsimmediatecontact with our shoppers and probableconsumers. As well as our experimented withadvertising and marketingapproaches, we willeven beconcentrating strongly on numerousvarieties ofdirectinteractionwith the C-Class, to becomeimplemented at exclusive driving functions. These measureswill probably be accompanied by a C-Class CellInternet marketingSpecific, a presentation within justNextExistence and interactive filmson the net -- revolutionary platforms that mayempower us to reachpresent and possiblecustomers of our manufacturerinside afocusedway."
The brand new Mercedes-Benz C-Class internet marketingcampaignis not reallyspecialwith the German market. Mercedes Car or truckGroup is refining the "C-for Yourself" campaignto make it adapt inside therequirementson theintercontinentalmarket. Early this April, Mercedes will get started launching the adstrategies in significant circulation publications likemagazines and newspapers. Mercedes can evenfocus on cable channels and television stations through Germany by developing 30- or 40-second Tv setindustrialshowcasing Vodafone McLaren Mercedes F1 driver and existingComponentsoneworldchampion Fernando Alonso.
Mercedesmay also conquer the networld-wide-webmarket placewhile using thestartwith theremarkable multimedia Mercedes-Benz C-Class configurator, interactive onlinefilms, and video podcast.
The interactive Mercedes-Benz C-Class configuratormakes it possible for the website visitors to perspective the specs and attributesfrom the sedan and buildtheir particulardealfor yourcar or truckdepending on their individuality. Visitors can pickthe desiredofferedinterior and exterior sections and accessories, specializedsections like Mercedes enginekinds or Mercedes management arm, at the same time as systemcolours and inside trims for the C-Class. Meanwhile, the onlinelocal communitycould havean opportunity to be section of Mercedes' several interactive movies. These filmsdemonstratepeople that describe the vitalfacts, ability, and overall performanceof your new Mercedes-Benz C-Class sedan though they take a journeywhile using theautomobile. Finally, consumers can down load the video clip podcast from Mercedes-Benz in four episodes that showcase the developmentmethodon the Mercedes-Benz C-Class.
With theseseveralmarketing and advertisingcampaignsfor that Mercedes-Benz C-Class design, the German automaker aims to "convince buyersaroundthe entire worldin theadvantages of the versatileitemconceptguidingthe brand new Mercedes-Benz C-Class sedan, together with two unique front-end models and exceptionalcomfort and ease, agility and safety."